Unclear or poorly defined purpose and vision.

Somewhat clear but lacking specificity or appeal.

Clear and well-articulated but may lack detail.

Exceptionally clear, compelling, and aligned with trends.

Addresses a trivial problem or need

Addresses a real problem, but not pressing

Solves a significant problem for a notable segment

Addresses a critical, widespread problem or intense need

Target customers lack financial means

Moderate buying power

Sufficient buying power without financial strain

Affluent customers with substantial disposable income

Little to no evidence of willingness to pay

Some indication but not strong

Solid evidence for a good portion of the market

Overwhelming evidence of eagerness to pay

Small or sporadic demand

Moderate size and stable demand

Large market with consistent demand

Vast market with robust, constant demand

Many substitutes

Moderate number of substitutes

Few substitutes

No substitutes

Saturated with strong competitors

Moderate competition

Competition exists but is weak

Very low competition

Not significantly different

Somewhat better, faster, or cheaper

Noticeably better, faster, or cheaper

Significantly better, faster, or cheaper

Significantly more than 12 months

More than 12 months but less than 18

Within 12-15 months

Within 12 months or less

Lacks innovation

Introduces some new features

Innovative with potential to disrupt

Highly innovative and likely to significantly disrupt

Untested or difficult to scale

Somewhat scalable

Scalable with some proof of success

Highly scalable with strong track record

Relies on one-time sales

Some recurring revenue streams

Significant portion from recurring sources

Primarily based on recurring revenue

Lacks experience and success

Some relevant experience

Experienced with some success

Highly experienced with strong track record

Little to no experience

Some experience

Substantial experience

Extensive experience and deep knowledge

Misaligned with trends or timing

Somewhat aligned but timing may not be optimal

Aligns well with trends and good timing

Perfectly aligns with trends and ideal timing

Significant execution challenges

Moderate ability to execute

Good ability with minor challenges

Strong ability to execute effectively

Little to no passion

Somewhat passionate

Passionate and committed

Extremely passionate and highly committed

Lacks clear monetization strategy

Somewhat clear but may have gaps

Clear and viable path

Well-defined, robust, and proven path

High breakeven point and significant risks

Moderate breakeven and manageable risks

Relatively low breakeven with moderate risks

Very low breakeven, minimal risks

Low profit margins

Moderate profit margins

High profit margins

Very high profit margins

Unclear or non-existent strategy

Somewhat clear but lacks detail

Clear and well-defined strategy

Exceptionally clear, detailed, and robust strategy

Inadequate financing

Some financing but faces constraints

Adequate financing for initial stages

Well-financed with sufficient funds for growth

No clear competitive advantage

Some advantage but not sustainable

Sustainable competitive advantage

Highly sustainable and robust advantage

Minimal barriers

Some barriers but not significant

Significant barriers

Very high barriers

Lacks viable exit strategy

Somewhat viable but lacks clarity

Clear and viable strategy

Highly viable and attractive strategy for investors